hotel terminology sales and marketing department

29 dez hotel terminology sales and marketing department

Putting a spotlight on a product, service or business through paid broadcasting – print or digital. PPPN: Industry acronym for per person, per night. Voice: Taking a hotel reservation over the phone. for an event; or inform universities why the hotel is perfect for Gross Operating Revenue (GOR): A hotel’s total operating revenue. Icon: A famous landmark or facility associated with the destination. Hotel sales and marketing: key trends and issues 1 1. Discover accessibility guidelines for events here. Advertising otherareas of the hotel at the front deskis an opportunity for marketingand sales to encourage profitability. This move makes sense for properties and chains of all sizes because: Hotels can connect directly with planners. Although the industry is always reluctant to state that it’s moving away from the human touch, the time is ripe to demonstrate how to use the best technology available to power the future. Butler Service: Guests are served hors d’oeuvres on platters by servers. Refer to this hotel terms dictionary to make sure your “lingo” means the same while talking with business partners. You may need to research what will appeal to guests. Confidential Tariff: Discounted prices solely quoted to wholesalers, tour operators, and travel agents (unavailable for public use). Hotel sales and marketing have changed dramatically in the past few years, primarily as a result of technological advances, and the hospitality industry must stay up to date with these changes. Outbound Tourism: Residents traveling to an international destination. For example, you may have input into room rates or guest packages; you may also handle guest inquiries. Rooms Yield: An equation averaging revenue from all rooms, divided by number of rooms in a hotel, divided by 365 nights. Walk: Moving guests to a nearby hotel when overbooking occurs. Total RevPAR: Total revenue per available room. Other Revenue: Term for group revenue that is not made from room blocks or food and beverage. All Rights Reserved. Feeder City: A distant city that attracts travelers to gateway cities. Diagram events, wow attendees, and win clients with free planning tools. Repeat Booking: When repeat business is booked on behalf of the same client. Catering Sales Manager: Hotel rep who handles food & beverage for group sales. House Manager: The manager underneath the General Manager in ranking that is responsible for an individual hotel, unlike the General Manager–who covers more than one. Request for Proposals (RFP): Document containing the services and requirements for an event that is sent to hotels to solicit a bid. Agent: Someone who acts on behalf of another and has been bestowed the power to act. English Service: Vegetables are served in bowls and readily on the table for guests to serve themselves. Mattress Run: A traveler who is staying a number of nights in order to rack up points for their frequent stay program specific to that hotel chain. Results Through Relationships Use this information about hotel sales during COVID-19 to win future business Even though times are tough in the second quarter of 2020, RFPs are still being sent. Advance Rates: Discounted rates to entice guests to book in advance. Full Board: A rate that includes a bed and covers all standard meals. Hot Buttons: An issue that evokes emotional reactions, issues, and legal principles in hotel contracts that causes friction between planners and suppliers. Trial Close: A technique used to close a sale by ensuring the stakeholder understands the conditions of purchase and is serious about buying. Agenda: The items or unfoldings that comprise the “to-do list” or schedule of an event. Convention Services Manager (CSM): Individual at hotel who oversees event operations. Owner’s Priority: An incentive fee included in hotel management agreements earned by a manager after the owner receives a return of a specified portion of the investment in the property. The function of a sales and marketing department function in a hotel is to generate interest and new customers. Channel Management: Techniques used by hotels to optimize performance across distribution channels such as OTAs. Daily Delegate Rate – A per person rate for conference room rental, refreshments, catering, and any other services that a conference/meeting might require. This could be the sales of rooms, functions, conventions, or even restaurants or bar. Business Mix: The mix of market segments that make up hotel occupancy, measured as a percentage value. Room Block: A specific set or count of rooms that are reserved for guests in a group. The hospitality industry is the broader industry that includes the hotel industry. A/B Testing. Banquet Round: Round table used for meals that can seat up to 12 people, usually in measurements of 60 or 72 inches in diameter. Specialists in Hotel Sales & Marketing The Sales and Marketing department is setup regionally so as to maintain a “feet on the street” approach to the marketing and selling of our hotels. Wholesaler: A third-party organization that sells hotel rooms such as sites, distribution channels, extranets, or merchants. SMERF: An acronym for the group travel market for social, military, educational, religious, and fraternal segment. Outside Vendor: Any supplier that is not in-house nor a preferred vendor of the hotel. Day Guests: Guests who arrive and depart the same day. Source of Business: A breakdown structure a hotel uses to track how business brought in and which channel it came from. Act of God: Natural disaster that could not have been predicted at the time of the contract signing. CPOR (Cost per occupied room): Formula that calculates the average cost of occupied rooms. Collaborative event sales software that increases qualified leads and drives direct revenue. Booking Pace: Average speed of individual bookings between group booking date and arrival date. Cut-Off Date: Date at which all unused guest rooms in a room block will be released to the public. Familizartion Tours (FAM): Organized trips for members of the travel trade to familiarize them with tourism destinations. Commissionable Rate Commitment: Contract where a portion of the room rate is to be paid to a sponsoring group or third party such as an intermediary planner. F&B: Industry acronym for food & beverage. S. Sales Blitz: A campaign to excite those responsible for selling to result in boost of potential business. Bed Tax: An added price to a hotel room imposed by the city or country based on where the hotel is located. Best Available Rate (BAR): A pricing system used by hotels to define a rate based on the demand and occupancy of a room. Unconstrained Demand: The demand for a hotel regardless of any capacity limitations. Transient Business: Segment of business comprised of individual bookings as opposed to bookings from a group. Amenity: Complimentary item or service provided by the hotel for guests or groups. Attendance Building: Programs for marketing and promotional purposes designed to increase attendance at conventions, trade shows, meetings, and events. ... sales or other management tasks. Profits Per Available Room (ProPAR): A metric that calculates net revenue per available room. Alternative Availability: Suggesting other available properties when the requested property is unavailable. Benchmarking: A method of comparing a hotel against competitors. Turn: The process of completely changing a meeting room set-up from one event to the next. Intelligent Hotels: Hotels that use state of the art technology to run operations. Generally used to quickly transform a meeting setup into a banquet setup. Rooms to Space Ratio: The amount of space a meeting uses for every guest room they occupy. Sales and Marketing Department: The major role of the sales and marketing department is to bring in business and also to increase the sales of the hotel’s products and services is the major task of the department. Your group bookings are more successful when you acquire them in a cost-effective way. Hotelligence: Historical electronic booking data reports from Global Distribution Systems (GDS) that include information on rates and length of stay patterns, business sources, for their local competitive sets, and individual subscriber properties. Sales Manager is an executive who leads a sales unit, team or department by setting goals and meeting targets, formulating plans and policies, designating tasks, and developing salespeople. Market Parity: The process of assessing your product or service contribution against a competitor set to define your market price and confirm competitiveness. Booking Patterns: Patterns of confirmed sales in a hotel. Social Event: An event with the primary purpose of networking or celebrating a life event such as a wedding. Advance Order: Order placed prior the move-in date for an exhibition. Forecasting Model: Models or systems used to predict KPIs. 11. Ecotourism: A responsible way of traveling to natural areas that conserve the environment and sustains the well-being of local people. You will also work directly with guests in the planning of … Stop Sell: The act of stopping the hotel from being booked on distribution channels, used when hotel is sold out during a certain time period. Drives loyalty crescent-round Setup: seats occupy only about two thirds of a guest ’ s divided. Range from internal meetings to conferences performance as a whole or potential sale for large. 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